Category Archives: In the news

beautyblender and too faced are beauty’s besties for the holidays

What happens when one beauty founder meets another beauty founder? Pink perfection, as we’d like to say. And fun, fun, fun! To celebrate the upcoming launch of the beautyblender® + Too Faced Holiday Kit, Founder Rea Ann Silva popped into the Too Faced offices in Irvine, California, to visit with Founder Jerrod Blandino. With hearts […]

beautyblender + benefit cosmetics = the best flawless.friends holiday kit

Ever wonder what happens when your two favorite beauty brands crossover? Ummm, you get the cutest collaboration ever all wrapped up in a gift set that would make any beauty lover go bananas over! To celebrate the upcoming launch of this beautyblender® + Benefit Holiday Kit, Founder Rea Ann Silva and Brand Ambassador Erica Dickerson […]

beautyblender® awarded the Northeastern Pennsylvania Innovation Award

“We are absolutely honored to be accepting this year’s Northeastern Pennsylvania Innovation Award,” says Rea.deeming Beauty Inc. Founder/CEO Rea Ann Silva. “Having an innovative and unique product that is a category creator in the beauty industry for years has been a huge landmark for us. And as a growing company in Lehigh Valley, we see […]

Look What We Were Up To In March!

Check out our global coverage in March. We were all over the world! makeup Artist Melissa Murphy tells the Daily Mail UK why she loves using beautyblender on her clients the land down under loves us as seen in Cosmopolitan Australia canada’s BeauteZine highlights correct.four as a new product for March Cosmopolitan India discussed […]

beautyblender Successfully Settles Infringement Claims Against Avon

Legal Action Marks Important Win for Rea.deeming Beauty Inc. As It Seeks to Challenge Global Trademark Infringement   Mar 21, 2016, 12:37 ET from Rea.deeming Beauty, Inc. BETHLEHEM, Pa., March 21, 2016 /PRNewswire/ — Rea.deeming Beauty, Inc., creator and manufacturer of the award-winning beautyblender® makeup sponge applicator, announced today that it has settled its trademark infringement claims against […]