caught in the act! 2 new beautyblender products were found backstage at NYFW
The newest member of the beautyblender® family – our mini
rea.activate from our new holiday kit, Makeup’s Best Friend, made it’s backstage debut at this year’s New York Fashion Week. Along with our other new product, blotterazzi, we spied these two products in the hands of Stila Cosmetics makeup artists and at their stations backstage at the Spring/Summer 2016 shows such as Alice + Olivia by Stacey Bendet and Banana Republic.
Makeup artists would rehydrate a half-dry beautyblender by spritzing rea.activate on the sponge, then lightly bouncing the blender on the model’s face to help refresh their look.
This was the perfect solution when the makeup artists were working in a fast-paced, frenetic backstage atmosphere and needed to prep a large group of models at one time while dashing back and forth between wardrobe changes.
When the temperatures rose and faces started to sweat and gleam, makeup artists used blotterazzi to blot oil and shine from the face.
And, some of the models even used it on themselves, too!
This season at NYFW was another success with a special thanks to Stila Cosmetics!