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Security & Privacy

Thank you for visiting beautyblender.com. Rea.deeming Beauty, Inc. (“beautyblender”) is committed to protecting your privacy.

THIS ONLINE PRIVACY POLICY WAS LAST UPDATED ON May 17, 2016.

What Our Privacy Policy Covers
This Privacy Policy covers any personal information that beautyblender obtains from you when you use services or features of beautyblender when visiting the website we own and control, such as www.beautyblender.com. We may add additional Sites from time to time as we expand our beauty offerings and this policy will govern those new Sites when added. You may be accessing our Sites from a computer or mobile phone device (through an iPhone or iPad application, for example) and this policy governs your use of our Sites regardless of the means of access. We also like to interact with you on third party sites where we post content or invite your feedback, such as www.facebook.com/beautyblender, www.twitter.com/beautyblender, and www.youtube.com/beautyblender ("Third Party Sites"). Except as otherwise described below, this policy does not cover the privacy practices of those Third Party Sites, or of companies that beautyblender does not own or control, or the actions of people that beautyblender does not employ or manage. You should check the privacy policies of those third parties when providing personally identifiable information through Third Party Sites. Our terms of use for the Sites give you more information about how we can interact with you via Third Party Sites.

Our Privacy Policy may change in the future. We invite you to check back periodically to see if we have made any changes. If we make any material changes, we will post a notice on our home page and will obtain your consent if the material changes affect the way we use the personally identifiable information we have already collected from you. By using the Sites, you agree to the terms of our Privacy Policy. If you do not like the terms of our Privacy Policy, you should not use our site.

What Personal Information Is Collected
Depending on how you use beautyblender, we may ask you to share personal information with us. Whether you choose to give beautyblender information is completely up to you, but keep in mind that if you withhold information, you may not be able to use some of our services.

When Personal Information is Collected
beautyblender will ask you for information, including some personal information, if you use one of several services, as set forth below.

Becoming a Registered User of beautyblender.com.
In order to become a registered user of beautyblender.com, you need to share some personal information, specifically, your name, street address and shipping address, credit card, debit card number or other payment information, and email address. You do not have to be a registered user to visit the site. But, you will have to register if you want to place orders or make full use of our services. Once you register, you will have an account with beautyblender and a password to access that account. You may never use another person's account without permission and you may not use anyone else's password. You should keep your registration current and complete. You are responsible for maintaining the confidentiality of your account and password. Please also let us know if there is any unauthorized use of your account or password. We recommend that you always log out from your account at the end of a session with us to prevent other people from accessing your account without your permission.  Should you wish to delete your account, please contact Customer Service in one of the ways set forth HERE

Making a Purchase on beautyblender.com.
When you buy something on beautyblender.com, you have to supply a billing address, phone number, shipping address, and credit card information. By making a purchase, you become a registered user of beautyblender.com. You can choose to store information needed to make a purchase, such as your credit card number, shipping and billing addresses in the My Account page. If you change your mind about storing this information, you can amend or delete it by going to the relevant area of the My Account page and following the instructions. You can access this section using your registration password.

Sweepstakes, Contests and Surveys at beautyblender.com.
We may afford you the opportunity at beautyblender.com to enter a sweepstakes or contest, or answer a survey.  When you do so, you will become a registered user (if you aren't one already). We may also ask you for some demographic information, such as your age. If you choose not to answer, you probably will not be able to participate in the sweepstakes, contest or survey.

Our Ratings & Reviews or Question & Answer services.
When you use the Ratings & Reviews or the Question & Answer services you will become a registered user (if you aren’t already one) and any personal information you submit will become part of your profile, as maintained by beautyblender.

How beautyblender Protects Your Information
We realize that our customers trust us to protect their personal information. We take that task seriously. We maintain physical, electronic and procedural safeguards to protect your personal information.

For example:
We use industry-standard Secure Sockets Layer ("SSL") authentication to guarantee the confidentiality of online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet help protect your online transaction information from third party interception.

• We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes.
• We urge you to protect your own privacy. We recommend that you do not share your password with anyone or share your password in an unsolicited phone call or email.

Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. For example, we cannot ensure the security of your data during transmission to us or the security of your data on an iPhone (or other telephone device that can use iPhone applications) or on your Twitter page or on another computer. This reality is true of all Internet or data transmission use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk.

How beautyblender Uses Your Personal Information
beautyblender collects personal information primarily to make our services more rewarding for you to use. We usually use this information for internal purposes, such as studying our customers' preferences. We may also use your information to track your purchase history and to contact you for account and promotional purposes.In the event that another company buys the assets or stock of beautyblender, your personal information may then belong to another entity.

How to Avoid Receiving Newsletters and Other beautyblender Materials
We use email addresses and mailing addresses to send out newsletters and other announcements with information about beautyblender's new products, gifts and special features. After you become a registered user of Beautyblender.com, you can choose not to receive these announcements by opting-out of delivery. If you receive an email and want to avoid further messages, look at the end of the email for instructions on how to remove yourself from the mailing list. You can also edit your email preferences at beautyblender.com's My Account page.
Notwithstanding any preference that you select, we may contact you from time to time to provide services that you have requested, provide order information, or for customer service matters, such as responding to service-related inquiries, updating our policies or notifying you of changes to existing services.

Who Views Your Personal Information
beautyblender may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail and emails, analyzing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service. They have access to personal information needed to perform their functions, but may not disclose your personally identifiable information for other purposes.

Some personal information is stored on servers owned by other companies. Except as otherwise described below, only beautyblender has the right to access this information.

We currently share aggregate information about our customers with advertisers and marketing partners. This information does not identify individual users.

Any personal information that you include in your profile or in any content submitted when using Question & Answer services or through Third Party Sites will be displayed on our site, so please consider this before submitting any such content. Please don't submit any information that you don't want the whole world to know!

Personal information may be disclosed if required by law.


beautyblender does not currently sell or license personal information. Before selling or licensing your personal information, we will post a notice in this Privacy Policy and on our home page.


beautyblender does not share any personal information with its other affiliates. It is possible that this policy will change in the future. If we do decide to share information with our other affiliates, we will post a notice in this Privacy Policy and on our home page.

Cookies, Pixel Tags and Tracking
beautyblender wants to give you the best possible experience when you visit beautyblender.com. We like to constantly update and improve the features on our site, we like to personalize your browsing and shopping experience and we like to recognize you when you return to beautyblender.com. We have a variety of ways of doing this.

We collect information about how you use our site by setting and accessing cookies on your computer. A cookie is a small data file that identifies the web browser on a particular computer. No personal information is stored in the cookie itself. When you visit our site, a cookie will be sent to your browser and then stored on your computer's hard drive. We use these cookies to track information about how often you visit our web site, what pages you view, and where you go after you leave the site. We also link the visitor ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. Other companies help us with data research and analysis, but they are prohibited from using that data for any other purpose. Cookies also help us improve your shopping experience by, among other things, keeping track of your preferences, recognizing you if you are a registered user, and tracking your order as you shop on beautyblender.com. If any of your personal information needs to be accessed during that process, you will have to log in or otherwise authenticate yourself. If you don't like cookies, you can set your browser to reject cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. For instructions, look at your browser's Help menu. Note that certain features of beautyblender.com may not be available if you delete or reject cookies.


We use pixel tags (also called web beacons or "clear" gifs) on our site. They help us analyze what our clients like to do on our site and the effectiveness of our features and advertising. They can also help us customize your browsing and shopping experience. We may use information collected through pixel tags or tracked links in combination with your personally identifiable information. We may also combine personally identifiable information you provide to beautyblender with other personal information (such as purchase history and demographic information). We often work with other companies to help us track, collect and analyze this information but they are prohibited from using this information for any other purpose.

beautyblender also works with advertising partners, namely Google that use cookies, pixel tags and other tracking technologies to serve advertisements on behalf of their retail clients, including beautyblender, across the Internet, including to you after you have visited our site. These advertising partners engage in remarketing, online behavioral advertising and ad delivery and reporting. With respect to beautyblender, these advertising partners may collect anonymous information about your browser as it makes visits to websites across the Internet (including our site) and your interaction with our advertising and email communications. This anonymous information may also be used to tailor advertising for you and others elsewhere on the Internet. beautyblender will have access to the information collected by these advertising partners and can then use it in combination with personally identifiable information provided by you to beautyblender to enhance your experience on our site. We will not share that personally identifiable information with these advertising partners. If you would like more information about this practice or would like to know your choices about not having your information used by these companies, please visit http://www.networkadvertising.org/managing/opt_out.asp.  In addition, Google Analytics respects cookie settings on all major browsers meaning if you make a “do not track” request, your online behavior during the visit to beautyblender.com will not be tracked. See Google’s Privacy Policy for further information.

Making a Purchase
When you buy something on beautyblender.com, you have to supply a billing address, phone number, shipping address, and credit card information. By making a purchase, you become a registered user of beautyblender.com. You can choose to store information needed to make a purchase, such as your credit card number, shipping and billing addresses in the My Account page. If you change your mind about storing this information, you can amend or delete it by going to the relevant area of the My Account page and following the instructions. You can access this section using your registration password.

Children Under 18
We comply with the Children's Online Privacy Protection Act of 1998. If you are under the age of 18, you can look at our site, but you cannot make a purchase. You also cannot become a registered user or use any service on our site that asks for personal information. Our site is not designed for children. We do not wish to collect personal information from children under 18.

This policy is designed to protect children. Federal law requires us to take special steps to safeguard children's privacy. For more information about this federal law and about children's privacy, click here.


If you register with us and we discover that you are under 18, we will delete such registration. We will send you a message if we do this. If you are under 18 and want to make a purchase, please ask a parent to place the order for you.

Social Commerce and Other Third Parties
We work with trusted third parties, including social network sites like Facebook, and with application developers who specialize in social commerce so we can connect to your social networks. Other social networks we use include Twitter, MySpace, Delicious and Digg. All of these companies operate Third Party Sites. We provide access to our site by third parties and business partners so we can generate interest in our products among members of your social networks and to allow you to share product interests with friends in your network.

The use of any features made available to you on our site by a third party may result in information being collected or shared about you by us or by the third party. Information collected or shared through any such third party features is considered "public information" by us because the Third Party Sites made it publicly available. If you do not want us to be able to access information about you from Third Party Sites, you must instruct Third Party Sites not to share the information. We cannot control how your data is collected, stored, used or shared by Third Party Sites or to whom it is disclosed. Please be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. beautyblender is not responsible for how these third parties may use information collected from or about you. However, we do identify any areas on our site where third parties share information about you.

Facebook's "Like" feature is a good example. (Other third parties have or may have similar ways for you to express positive opinions about our products - now or in the future.) We have agreed to allow Facebook's "Like" feature to run alongside images of our products so you can "like" one of our products and to see how many other Facebook users "like" each of our products. You should know that Facebook may collect or register the fact that you "like" a product and may post that information to your "News Feed" on Facebook and to your Facebook profile's "Wall" and "Info" pages. So, the fact that you "like" one or more of our products may be made known to members of your Facebook network. This would be true for your friends too. If they "like" one of our products, you will see it on his or her News Feed, Wall or Info pages. Finally, by "liking" one of our products, you consent to the display of that information by us. If you do not wish this to happen, you should not click that you "like" a product and you should review your privacy settings on Facebook (or similar Third Party Site). Note that we are not obligated to display someone's name, profile photo or other "public" Facebook profile information on our website even if that Facebook user "likes" one of our products. We reserve the right to remove the information of any person which we deem to be inconsistent with our ideals or otherwise inappropriate for public association with our company. We may remove from our site, in our sole discretion, any product offering or any photo or product description relating thereto.

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If you would like to opt out of advertisers' cookies that track anonymous information, click here


Questions About This Policy
If you have any questions about this Privacy Policy, or the content or practices of our website, you can contact beautyblender directly at:
www.beautyblender.com or Rea.deeming Beauty, Inc.: Privacy
3864 Courtney St., Suite 280
Bethlehem, PA 18017


California Privacy Policy
As a California resident you have the legal right to request from businesses with whom you have an established business relationship, (1) a list of the categories of personal information, such as your name, address, email address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties. To request the above information, please email us at [email protected] with a reference to California Disclosure Information or mail your request to:
www.beautyblender.com or Rea.deeming Beauty, Inc.: Privacy
3864 Courtney St., Suite 280
Bethlehem, PA 18017

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