Our Story

Founder Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition. The category-creator quickly won countless beauty awards and is now beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. Today, beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.

2018
2017
2015
2013
2012
2011
2010
2007
2003
2002
1989

2018

The iconic blender gets its big moment, CEW awards beautyblender "Most Iconic Beauty” and beautyblender swirl takes home “Best Makeup Tool.”

2017

An Instagram makeover tutorial is just not complete without a blender. One of the buzziest beauty brands on social, our page grows to over 1 million followers and counting!

2015

Makeup’s MVP hits the little screen when beautyblender joins the HSN family.

2013

The New York Times and Wall Street Journal recognizes beautyblender as being a brand at the forefront of utilizing social media and beauty bloggers to promote a product and word of mouth advocacy.

2012

Sephora stores adds beautyblender to it's shelves and it quickly becomes one of the makeup mecca's best-selling sponges.

2011

Starting the trend of fashion colors, beautyblender pure launches to help with skin care applications along with the tailormade cleanser, blendercleanser.

2010

beautyblender becomes a mainstay at NYFW, featured at shows like Cynthia Rowley, Alice + Olivia and Kate Spade.

2007

Allure names beautyblender in their best of beauty awards and has since won 9 more times.

2003

The iconic pink color of beautyblender is finalized and the brand is officially incorporated.

2002

As the lead artist on one of the first HD shows, Rea Ann begins to develop ideas for the now iconic beautyblender to help mimic the effects of airbrushing in a much easier, portable fashion.

1989

Rea Ann begins her career as a makeup artist and steadily developed relationships with artists like Brandy, Carmen Electra and P. Diddy.
Get the base right. No one should say "oh, your foundation looks good." Instead, people should be saying, "Wow, your skin looks incredible."
Rea Ann Silva, Founder